Wednesday, December 16, 2015

Crash Course in Marketing Your Creativity (12 best books for entrepreneurs)

12 best books in marketing your creativity for entrepreneurs http://schulmanart.blogspot.com/2015/12/crash-course-in-marketing-your.html
Okay, we have reached the last post in the series of books I enjoyed during 2015. Have you added any to your reading wish list? If you run any kind of online business, then these books were awesome. They really appealed to the nerdier left side of my brain. Let me know in the comments if you enjoyed this series!

Invisible Selling Machine by Ryan Deiss

“if I had to boil it down to the one thing that makes the most difference it would be having a systematic way of getting sales.” ― Ryan Deiss

“This is what most marketers get wrong. They focus all their efforts on building email lists, and almost no effort on how they’re going to make money from that list once they have it.” ― Ryan Deiss 
takeaway: lots of good email swipe copy in this book

Launch by Jeff Walker


“If you want to make your business and your marketing memorable, then your marketing needs to tell a story.” ― Jeff Walker
“Your most scarce resource is focus.” ― Jeff Walker
note: out of all the books on the list this one was my least favorite... at times it felt more like a sales letter for his very expensive online course.
 

Advertising Headlines That Make You Rich David Garfinkel

 “The more your copy sounds like a real conversation, the more engaging it will be.” ― David Garfinkel
takeaway: use this book as a reference
I'd Rather Be in the Studio book from Art Biz Coach

I'd Rather Be in the Studio! Alyson B. Stanfield

"Clutter in your studio and office leads to clutter in your mind... it is always there to remind you of things you haven't done." ― Alyson B. Stanfield

"When you have set yourself a specific routine, all of the pieces of your life fit together to make you a better artist." ― Alyson B. Stanfield

"Your art has never spoken for itself... you might find what others say about your art is to your liking, but more than likely you will wish you had found the words for yourself..."― Alyson B. Stanfield 
notes: excellent book. Unfortunately, this is only available as an ebook, but it is an excellent bargain as it contains pretty much everything you will find in one of her online courses. I printed a chapter a day and read the hard copy.

Influence Robert B. Cialdini

“people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.” ― Robert B. Cialdini

“we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided”― Robert B. Cialdini
notes: I listened to the audio version after I couldn't get through the copy I checked out of the library. It's a fun read as it helps us understand ourselves and how we get influenced.

Youtility Jay Baer

 “Social Media is About People, Not Logos” ― Jay Baer
“stop trying to be amazing and start being useful.”―Jay Baer 
notes: a fun book- interesting message for corporations to make more sponsored content.

Platform Michael Hyatt

“Perfectionism is the mother of procrastination.” ― Michael Hyatt
"The goal is to communicate, not to impress readers with your vocabulary.” ― Michael Hyatt
“Don’t underestimate the importance of great design. When it comes to selling your product, it can make you or break you.” ― Michael Hyatt
note: this is another bargain as the book contains much of what Hyatt offers in his online courses.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

 “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.” ― Gary Vaynerchuk


takeaway: uses visual case studies to show how to use each social media platform differently.

“No Heroics. If you need a hero to get things done, you have a problem. Heroic effort should be viewed as a failure of planning.” ― Jeff Sutherland
“Multitasking Makes You Stupid. Doing more than one thing at a time makes you slower and worse at both tasks. Don’t do it. If you think this doesn’t apply to you, you’re wrong—it does.” ― Jeff Sutherland
“That absolute alignment of purpose and trust is something that creates greatness.” ― Jeff Sutherland
note: This book is for serious readers only. I was pretty serious, and read it.

Good to Great Jim Collins

“The purpose of bureaucracy is to compensate for incompetence and lack of discipline.” ― James C. Collins
 “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”― James C. Collins
 “Great vision without great people is irrelevant.” ― James C. Collins 
note: Again, this is a very academic book more suitable for business school wannabes but it appealed to my nerdier side of my brain.

Rework Jason Fried

“What you do is what matters, not what you think or say or plan.” ― Jason Fried
 “Plus, if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already behind the times—just a knockoff, an inferior version of the original. That’s no way to live.” ― Jason Fried 
 “Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is home because she figured out a faster way”― Jason Fried 
note: If Good to Great and Scrum are too serious for you then this is a lighter version of the same philosophies plus lots of cursing....actually, I am not sure of there was actual cursing... You can also read their blog for the same content, but I don't read blogs.

Getting Everything You Can Out of All You've Got Jay Abraham

“As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.” ― Jay Abraham
note: This book contains lots of gems for entrepreneurs. Very actionable.

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In Case We Haven't Met Yet...

artist Miriam Schulman in her  art studio www.schulmanart.comHello! I'm Miriam Schulman and I create mixed media art to tell stories. I also teach other people how to craft their stories with art. I give them the techniques they need to get the results they desire which brings more joy to their lives. 




My art has been published by Somerset StudioArt of Man and the New York Times among others and collected by an international audience. When I'm not working on art in my studio, you'll find me in a museum spending time with friends or family. Explore my art at SchulmanArt.com or join the fun at TheInspirationPlace.net


 Now I want to hear from you... have you read any of these books? Which would you love to read next?