|A page from my art journal...|
Successes in 2014
Looking back on this past year, I have a lot to crow about. I pretty much hit all my major goals including getting published in an art magazine ( will tell you more about that later) and also attending fabulous art retreats.
Goals without heart
On the other hand, there were a few goals that never came to fruition. For some, these goals simply took me away from my core art business and I just wasn't emotionally invested. For example, I had put on my goal list to pursue art licensing and I did attempt to tackle this by reaching out to agents and manufacturers as well as attending a Surtex convention. (see blog post: Walking the floor at Surtex) However, I learned that art licensing is not meant to be a side business and if you want to license your art you need to pursue that business wholeheartedly. In the end, I decided to focus on making art for sale and teaching in my online art classes.
|A page from my art journal...|
Resetting Unmet Goals
Last year, I had wanted to join an in person networking group, and I do feel badly that this never fully happened as I really could benefit from meeting more like minded peers. Therefore, I have put this goal high up on my list. The reason this goal didn't work so well last year is that I kept thinking I had to form my own group within Westchester and I simply don't have time to organize my own group. However, living in New York's backyard there must already be many in-person artist groups I can join. in order to reach this goal I plan on asking 12 New York area professional artists that I know if they belong to an in person networking group. Then, if that doesn't work I will start looking for "Meetups."
Getting better at goal setting
I think another problem with my 2014 goals was that they didn't get specific enough... for example, I wrote " become more authentic" --- what did I mean by that? And some of my goals didn't have targets so I have no idea whether or not I met my goals... was I scared of not reaching them? For example, I wrote "build a following on Instagram and on Pinterest." Since I didn't specify numbers, I can't feel bad for not reaching targets but at the same time I can't celebrate any successes either.
2015 art goals
- Live a life full of PURPOSE. I chose "purpose" for my word for the year and plan on filtering all that I do for my art business, and my art making by asking myself "what purpose does this serve?" I want to really get strategic about my art and my marketing efforts instead of repeating random acts of marketing.
- Join a Mastermind group. (or some other form of in person networking group for artists)
- Read books on marketing strategies. I actually am half way through Jeff Walker's book and I have Rework by Jason Fried and 7 Habits of Highly Effective People on my Amazon wish list
- Build my email list to 5,000 contacts. Does that sound impossible? Currently, I have 1600 folks on my lists (art collectors and art students) So, I am talking about tripling my list and my next goal will tell you how I plan on doing that...
- Create Free Video Series I plan on creating free video series to teach folks how to draw and paint. I now know that my life purpose is to teach others my passion for painting. So, in order to make that accessible to as many folks as possible, I will be putting together short, free art videos. Specifically, I want to put out six free training series next year.
- Design an advertising plan and budget. Instead of randomly deciding when to "boost" or pay for promotions, I want to plan on some advertising campaigns to get the word out on my free trainings
- Profit from my passion. My art business has been profitable but last year my income did not really reflect all the work involved. Moreover, I was disappointed with my financial contribution to my family. In 2015, I have a very real and specific income goal in mind. In December of 2015, I hope to be able to tell you that I met or surpassed it.
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