Monday, September 2, 2013

How to Use Twitter to Market Your Art Business

Business benefits of Twitter
by Stefanie Hindmarch, guest blogger

Twitter Pillow from
Twitter has become extremely popular in recent years for both individuals and organizations. Reap the business benefits of Twitter with these tips!

how to use twitter
SchulmanArt's Twitter

Brand representation
Make sure that your Twitter layout is consistent with the look of your other social media tools. Consistency in your images and account name help customers identify your business. When choosing your Twitter name, make sure it is clear and free of punctuation. This makes it easier to type on mobile devices.

Make sure you fill out your profile completely. Important things to include are: location so you can be easily found, a link to your website, and a short bio that tells the benefits of your business.

how to use twitter
Example of a post with a link
What to post
Twitter is all about spreading information. Tweet about your products and their benefits, and answer any questions asked about your product publicly. This shows that you care about your customers and pay attention to their needs.
Twitter only allows you to use 140 characters per post so use this space well! Posting a link to a photo is sometimes a good way to go: a picture's worth a thousand words. Try to direct traffic to your other social networking sites and your website too. Twitter uses a URL shortener so that you can use as few words as possible when posting links.
Hashtags are also a good way to help people find your business and what people are saying about it. Create a unique hashtag for your company and encourage customers to tweet what they think about your product.

Who you follow impacts what information you have available to improve your business. Follow your
how to use twitter
Following the right people
 can bring you a lot of useful info!
customers and your competitors to see what you could be doing better. Twitter is also a good platform for building your professional network, so it isn't a bad idea to add other connections like suppliers and businesses run by people you know. You can also categorize who you follow into groups. This keeps you organized and, for example, lets you see everything your competitors are saying, in one place.

Connect everything
Make sure that your Twitter has a link to your Facebook, your website, your other social networking sites, and vice-versa. Twitter has widgets available that let you share your tweets on your blog and website. Twitter also allows you to embed tweets into other media, such as blog posts.

Stefanie Hindmarch is an intern at SchulmanArt and is currently studying Management at the University of St Andrews.

        Do you Tweet?