Tuesday, September 3, 2013

How to Use Pinterest to Market Your Art Business

Virtual Pinboards to Sell Your Art
by Stefanie Hindmarch, guest blogger

how to use pinterest
Craftori Sells a guide on etsy for $7
Pinterest has become incredibly popular in the last year or so as a way of spreading and organizing ideas. Though Pinterest can be fun, it can also bring serious attention to your art. Use these tips to take your business a step further!

Boards you should make:

Pinterest offers a platform with a clean layout that is visually appealing and easy to organize, making it a perfect place to showcase your portfolio. If you are selling a piece, put the price! Pinterest automatically puts a banner over the photos that include a price in the description, making it obvious that you are selling your work. 

Keep track of visuals to inspire your art, as well as works by inspirational artists. This keeps you organized, and makes it easier for potential customers to relate to you.

how to use pinterest
Get organized with theme boards!
(from SchulmanArt's Pinterest)
Show how pieces of a similar theme look together and make it easier for people who are looking for a specific theme to find your art. Using powerful keywords in your board names can also improve Search Engine Optimization, and lead more people to your work.

decorating ideas on pinterest
(from SchulmanArt's Pinterest)
Decorating ideas
Give customers examples of how your pieces would look in different settings. Selling art that would look good with cabin-themed decor? Modern decor? Show customers how to style your pieces and they will be more inclined to buy.

Show that your work is satisfying customers by making a 'feedback' board. When you get feedback from purchases, either post the text or request photo of your work hanging in a past customer's home. Potential buyers will be happy to see that you and your work are reliable and trustworthy.

Other tips:
  • Pin on a regular basis! People want to see that you are active online, and should be reminded once in a while that your art is out there. 

  • Watermark high resolution images or post low resolution ones, because at the moment Pinterest's terms and conditions state that they can reuse your images. In addition, you don't want others having access to high quality files of your pieces, as you will lose customers if people are just downloading your prints instead of buying them.

Stefanie Hindmarch is an intern at SchulmanArt and is currently studying Management at the University of St Andrews.
Check out SchulmanArt's Pinterest boards!

There are a lot of resources on etsy from how-to use pinterest to icon and graphic design help to unify your brand.